Veil + Armour: Holiness in Motherhood and Daily Life Podcast Advertising - Audience, Sponsors & Contact

Overview

Veil + Armour offers an insightful and faith-driven exploration of Catholic femininity, motherhood, and family life. Hosted by Sheila Nonato, this podcast guides Christian wives and mothers in navigating modern challenges through the lens of biblical wisdom and Church tradition. It delves into topics like spiritual healing from postpartum struggles, coping with grief, and understanding the 'Catholic Feminine Genius,' contrasting it with secular perspectives on women's roles. The show provides authentic conversations, personal testimonies, and practical advice for cultivating a joyful, Christ-centered home and embracing one's divine vocation. It appeals to women seeking spiritual growth, community, and a counter-cultural vision of womanhood rooted in service, sacrifice, and lasting fulfillment.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

194

Av. Youtube Views

194

Instagram

17k

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 194 audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Sheila Nonato

Sheila and Joseph Nonato lead Veil + Armour, a digital mission that connects liturgical traditions with modern family life. Drawing upon Sheila’s experience as a multimedia journalist for The Catholic Register and Joseph’s background as a religion teacher and army reservist, they produce the Veil + Armour: Holiness in Everyday Life podcast. Their work explores the intersection of the 'proverbs 31' lifestyle and military family dynamics, often featuring experts like parenting specialist Dr. Ray Guarendi and children’s author Carissa Douglas. A significant recent win for the duo includes securing the top position on the Goodpods Motherhood Chart in early 2025. They provide educational content regarding millennial sainthood, specifically the life and relics of St. Carlo Acutis, while hosting virtual events like the Catholic Mother’s Spiritual Retreat. This professional blend of journalism and devotional teaching serves as a resource for those navigating traditional femininity, Christian masculinity, and the complexities of domestic education.

Age: 44 years
Nationality: Canadian
Education: Master of Journalism, Carleton University

Age: 44 years
Nationality: Canadian
Education: Master of Journalism, Carleton University

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Acutis AIacutisai.com	Acutis AI																		1										Test in progress 8%
The Lost Healerthelosthealer.com	The Lost Healer															1													Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Veils by Lily	$3	0.0%	100%	100%	3.0ad units	Test run
Acutis AI	$2	-100.0%	100%	100%	1.0ad units	Test run
The Lost Healer	$2	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

83. How did a saint inspire a Gen Zer to try to solve AI's moral problem? How can AI be safer for kids? Acutis AI, the intersection of faith, ethics and artificial intelligence with Peter Cooney

0:00 / 1:15

Direct Response

8

#1

Run on 1x episode

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