Vancouver Real Estate Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Vancouver Real Estate Podcast offers an in-depth, hyper-local analysis of Vancouver's dynamic property market. Hosted by top realtors Adam and Matt Scalena, the podcast goes beyond basic transactions, providing actionable insights for buyers, sellers, and investors. Episodes delve into comprehensive wealth-building strategies, leveraging government programs, and navigating financial complexities specific to Canada's most expensive city. It also explores broader socio-economic factors, such as urban branding and civic development, and their profound impact on real estate values and the city's future. Featuring expert guests from financial planning and journalism, this podcast serves as an essential resource for anyone looking to understand, invest in, or simply stay informed about the Vancouver real estate landscape, blending practical financial advice with insightful discussions on urban identity and economic trends.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

471

Est. Podcast Downloads

180

Av. Youtube Views

291

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

OKAY

56%

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The Bottom Line

This show has an estimated 471 audience size, runs 56% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

Adam Scalena

The Vancouver Real Estate Podcast, hosted by Medallion Club realtors Matt and Adam Scalena, delivers technical economic analysis and policy critique for the British Columbia housing market. Operating as the VNCVR Team at Oakwyn Realty, the duo produces weekly episodes that bridge the gap between transactional brokerage and high-level financial reporting. They frequently host industry experts like economist Tom Davidoff and planners to dissect provincial legislation, such as Bill 44 and BC's blanket rezoning mandates. Their content features named segments like The Banter and the Live 5, providing a platform for local mayors and economists to debate market stability. A recent win for the channel includes the successful execution of the Vancouver Market No One Showed Up For (2025 Review) series, which provides granular data on buyer confidence. This production-heavy format offers brand managers access to a demographic of sophisticated investors, first-time buyers, and professionals navigating Canada's most complex metropolitan economic landscape.

Age: 41 years
Nationality: Canadian
Education: Background in Philosophy/Law/Marketing, The University of British Columbia

Age: 41 years
Nationality: Canadian
Education: Background in Philosophy/Law/Marketing, The University of British Columbia

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/15	Week6/29	Week7/13	Week7/27	Week8/10
Oakwynoakwyn.com	Oakwyn	1	1		1	1	1	2		1		1	1	1		1		1	1	1	1	Longer term buy 33%
Bute Condosbutecondos.ca	Bute Condos	1	1	1		1	1	1			1	1	1	1	1	1	1		1			Past Performer 17%
Vancouver Real Estate Podcastvancouverrealestatepodcast.com	Vancouver Real Estate Podcast				2			1	1			2	2	1		1					1	Past Performer 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Bute Condos	$173	-53.5%	71%	100%	24.0ad units	Core Performer
Oakwyn	$105	+210.6%	10%	100%	20.0ad units	Core Performer
Vancouver Real Estate Podcast	$93	-100.0%	100%	100%	13.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

VREP #520 | Vancouver's Commercial Real Estate Reset with Cory Wright

0:00 / 1:03

Direct Response

V

#1

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