U.S. Soccer Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The U.S. Soccer Podcast, presented by Henkel, serves as the official audio destination for fans of American soccer. Hosted by a rotating panel of experts including Meghan Klingenberg, David Gass, and Alejandro Bedoya, the show offers an intimate, behind-the-scenes look at the sport through long-form interviews with iconic players, coaches, and influential figures. Moving beyond match recaps, the podcast explores the personal journeys, professional transitions, and cultural impact of those shaping the game from the youth level to the Paralympic and National teams. With a tone that is both celebratory and deeply human, it provides listeners with unique insights into the dedication required to reach the pinnacle of the sport, making it an essential listen for fans interested in the legacy and future of U.S. soccer.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,200

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Direct Response

Brands with CTAs

GOOD

61%

Host Read %

% of host read ads

BAD

32%

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The Bottom Line

This show has an estimated 1.2K audience size, runs 32% host read ads and promotes 61% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/21	Week9/28	Week10/5	Week10/12
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts	2	1	1	1	1	1	1	2	2	3	3	2	3	3	1		2	1	1	2	1	2	3	3	4	Core Performer 83%
Henkelhenkel.com	Henkel	1								1	4	1	1	1	1	1	3	2	2	1							Longer term buy 42%
Truly Hard Seltzertrulyhardseltzer.com	Truly Hard Seltzer	1		1	2	1	1	1	1	1	1	1	1	2	1	1	2	3	3								Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
O'Reilly Auto Parts	$890	+182.0%	70%	68%	50.0ad units	Core Performer	+1
Henkel	$413	-100.0%	23%	29%	31.0ad units	Core Performer	+1
Henkel	$397	0.0%	17%	100%	30.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Gisele Thompson on USWNT-Spain, Her Journey & World Cup Ambitions

0:00 / 0:24

Brand Awareness

G

#1

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