Up To Date Podcast Advertising - Audience, Sponsors & Contact

Overview

Up To Date is a daily podcast from KCUR that serves as a vital hub for Kansas City residents, fostering community through engaging conversations about local news, events, and cultural happenings. Moving beyond typical headlines, the show delves into the heart of the region, featuring interviews with a diverse array of local voices, from artists and lawmakers to experts and everyday citizens. Recurring themes include local arts and literature, culinary traditions, community initiatives, and discussions on how regional developments impact daily life. With a conversational yet informative tone, Up To Date appeals to listeners interested in staying connected to their city, exploring local culture, and understanding the pulse of their community through a blend of original reporting and insightful dialogue. It's ideal for those seeking a deeper, more personal connection to Kansas City's vibrant life.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,780

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 1.8K audience size, runs 9% host read ads and promotes 98% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Arvest Bankarvest.com	Arvest Bank	1	7	6	4	11	8	6	8	9	6	8	4	7	7	7	8	4	8	3	6	9	6	6	6	5	7	5	Core Performer 92%
Sports Beat KCkcur.org	Sports Beat KC	2	15	13	4	12	13	9	12	20	18	23	11	14	8	7	7	6	3	1	3	4	6	6	6	6			Core Performer 75%
Kansas City Public Librarykclibrary.org	Kansas City Public Library																	2	3	3	3	4							Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sports Beat KC	$6,994	+48.0%	5%	99%	347.0ad units	Core Performer	+1
Arvest Bank banking	$4,026	-36.1%	23%	95%	207.0ad units	Core Performer	+1
St. Luke's Mid America Heart Institute	$2,157	0.0%	0%	100%	121.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Overland Park runner will attempt to run 7 marathons on 7 continents — in 7 days

0:00 / 0:18

Direct Response

O

#1

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