Untold Italy, co-founded by Katy Clarke and Josie Armao, provides detailed travel resources designed to move travelers away from standard tourist circuits and toward regional authenticity. Through the long-running Untold Italy Travel Podcast, the duo delivers expert-led discussions on overlooked destinations such as the mountainous Abruzzo region and the ancient cave dwellings of Matera. Their content frequently features collaborations with local specialists like Corinna Cooke and Arianna Cini to provide logistical advice on regional trains, boutique villa rentals, and traditional food culture. A recent win for the brand is the launch and expansion of their Untold Italy Tours, which offers small-group departures focusing on artisan encounters in Piedmont and the Aeolian Islands. These curated itineraries support hidden wine caves and family-run trattorias, serving as a practical extension of their educational digital guides. The organization maintains a focus on slow travel, ensuring visitors connect with the neighborhoods locals love rather than just checklist highlights.