Unreasonable Doubt - A WVU Basketball Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Unreasonable Doubt offers an in-depth, fan-centric analysis of WVU Men's Basketball, providing comprehensive coverage from game-day breakdowns to offseason strategy. The podcast delves into team performance, player development, recruiting efforts, and the broader implications of college athletics trends like NIL and revenue sharing. Featuring expert guests and timely updates after each game during the season and weekly in the offseason, it caters to dedicated WVU fans seeking insightful commentary, detailed predictions, and a passionate community discussion about their favorite team. It's an essential listen for anyone wanting to go beyond the box score and understand the intricacies of Mountaineer basketball.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,100

Est. Podcast Downloads

1,060

Av. Youtube Views

40

YouTubers Subscribers

115

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 28% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/27	Week8/10	Week8/31	Week9/14	Week9/28	Week10/5	Week10/19	Week10/26
Old Gold & Blueoldgoldandblue.com	Old Gold & Blue	1	1	1	2	1	1	2		Longer term buy 42%
Americans for Prosperity Actionafpaction.com	Americans for Prosperity Action							2	1	Test in progress 17%
Game Timegametime.co	Game Time		1	1			1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Uncommon Goods retail	$202	0.0%	100%	100%	8.0ad units	Core Performer	+1
Aura information technology & services	$189	0.0%	88%	100%	8.0ad units	Core Performer	+1
Old Gold & Blue	$154	-10.5%	89%	89%	9.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Public Exhibition #2 (@ Glenville State)

0:00 / 0:54

Brand Awareness

P

#1

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