Two Broke Chicks Podcast Advertising - Audience, Sponsors & Contact

Overview

"Two Broke Chicks" offers a candid and humorous guide to navigating the complexities of early adulthood, hosted by journalists Sal and Al. The podcast blends personal anecdotes, listener dilemmas, and expert insights to cover a broad spectrum of topics, from practical financial advice and career development to dating woes, relationship dynamics, and understanding sexuality. With a distinctive tone characterized by "cheeky bants" and relatable humor, the show aims to empower its audience, primarily young adults, to feel "rich in life" by sharing wisdom, confessing mistakes, and offering actionable lessons. It's a go-to for those seeking a supportive, no-filter community to discuss life's challenges, making it comparable to shows that combine lifestyle advice with a strong sense of camaraderie and lighthearted social commentary.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,322

Est. Podcast Downloads

540

Av. Youtube Views

782

Instagram

867k

YouTubers Subscribers

9k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 1.3K audience size, runs 21% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Sally and Alex McMullen and Hourigan

Based in Sydney, Sally McMullen and Alex Hourigan are the creative leads behind Two Broke Chicks, a media brand originally incubated at Finder that now operates within the Nova Entertainment Podcast Network. The duo balances financial literacy with lifestyle commentary through named formats like Chicks Chat, where they navigate anonymous listener dilemmas regarding dating and social etiquette. Their recent series, 30 Life Lessons I Learned Before 30, exemplifies their peer-led approach to self-improvement and life management for millennial audiences. Known for advocating a Frugal Chic lifestyle, they frequently collaborate with brands such as Adore Beauty and DoorDash to highlight high-value consumer choices. Their content often features interviews with industry leaders, such as TALA founder Grace Beverley, to discuss professional success and imposter syndrome. By focusing on practical money hacks like building a F*ck You Fund, they provide relatable guidance on achieving independence without sacrificing personal style or social experiences.

Age: 32 years
Nationality: Australian
Education: Bachelor's Degree, University in Australia

Age: 32 years
Nationality: Australian
Education: Bachelor's Degree, University in Australia

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Recent Campaigns

	Advertisers	Week6/15	Week8/3	Week8/10	Week8/17	Week8/24	Week9/14	Week9/28
Carvanacarvana.com	Carvana				1	1	1		Longer term buy 25%
Chumba Casinochumbacasino.com	Chumba Casino	2	1	1				1	Test in progress 17%
Figswearfigs.com	Figs		1	1		1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Yubank financial services	$128	0.0%	100%	100%	5.0ad units	Core Performer	+1
Talkspace mental health care	$76	0.0%	25%	100%	4.0ad units	Core Performer	+1
Chumba Casino	$55	-50.4%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Rich Girl Dictionary: Lifestyle Creep

0:00 / 3:12

Direct Response

R

#1

Run on 1x episode

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