Tuned to Yesterday Podcast Advertising - Audience, Sponsors & Contact

Overview

Tuned to Yesterday is a meticulously curated podcast that transports listeners to the golden age of radio, presenting restored broadcasts from a vast archive of nearly 7,000 reel-to-reel tapes. Hosted by Mark Lavonier, the show offers a unique opportunity to experience classic old-time radio programs as they were originally heard, spanning diverse genres from thrilling adventures and suspenseful horror to beloved comedies and captivating dramas. It appeals to history enthusiasts, fans of vintage media, and anyone curious about the origins of audio storytelling, providing a nostalgic journey through iconic shows like "The Jack Benny Show" and "Gunsmoke." The podcast distinguishes itself through its commitment to audio preservation and high-quality presentation, making it a premier destination for rediscovering the rich legacy of broadcast entertainment.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,040

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Direct Response

Brands with CTAs

OKAY

38%

Host Read %

% of host read ads

BAD

25%

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The Bottom Line

This show has an estimated 1K audience size, runs 25% host read ads and promotes 38% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/21	Week10/5	Week10/12	Week10/19
Coppins Hallmarkhallmark.com	Coppins Hallmark		1						1		1		1				1	1	1	1	Longer term buy 42%
Lux Toilet Soaplux.com	Lux Toilet Soap	1		1	1	1	1	1	1	1					1	1		1			Longer term buy 25%
Campbell's Chunky Soupcampbells.com	Campbell's Chunky Soup							1				1		1						1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Lux Toilet Soap retail	$268	+100.0%	58%	16%	19.0ad units	Core Performer	+1
S.C. Johnson	$153	0.0%	40%	40%	10.0ad units	Core Performer	+1
Campbell's Chunky Soup food production	$150	-100.0%	60%	20%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

10/6/26 11pm Tuned to Yesterday

0:00 / 2:56

Brand Awareness

1

#1

Run on 1x episode

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