Tuffy Talk Podcast Advertising - Audience, Sponsors & Contact

Overview

Tuffy Talk delivers a vibrant, fan-driven analysis of NC State University athletics, focusing primarily on football and men's and women's basketball. Hosted by a panel of five passionate 'State fans,' the podcast offers in-depth game breakdowns, season previews, and predictions, reflecting an authentic, grassroots perspective. Episodes engage listeners with discussions on recent performances, team strategies, and the overall trajectory of the Wolfpack, encouraging community interaction through social media. This podcast caters to devoted NC State alumni and fans seeking detailed, conversational commentary and a shared space to celebrate and analyze their favorite teams, distinguishing itself through its dedicated focus and strong community appeal.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

480

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GREAT

96%

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The Bottom Line

This show has an estimated 480 audience size, runs 96% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7
A Beck Creationssquare.site	A Beck Creations	1	2	1	1					Longer term buy 33%
A Coney Gold Barbecue Sauces and Rubsaconeygoldbbqsauce.com	A Coney Gold Barbecue Sauces and Rubs						1	2	1	Longer term buy 25%
Coney Gold Barbecueconeygoldbbqsauce.com	Coney Gold Barbecue					1	1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
A Beck Creations management consulting	$34	-73.5%	80%	100%	5.0ad units	Core Performer	+1
A Coney Gold Barbecue Sauces and Rubs	$18	+100.0%	100%	100%	4.0ad units	Core Performer
Coney Gold Barbecue	$13	+100.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Two Of Us Picked Richmond To Cover - Tuffy Talk

0:00 / 0:41

Direct Response

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#1

Run on 1x episode

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