Transforming 45 Podcast Advertising - Audience, Sponsors & Contact

Overview

Transforming 45 offers an empowering and candid exploration of midlife, focusing on the often-overlooked realities of perimenopause, menopause, and profound identity shifts. Hosted by menopause coach Lisa Boate, the podcast blends personal narratives with expert insights to demystify women's health challenges and inspire holistic reinvention. Episodes delve into critical topics like normalizing menopause, advocating for accessible care, and building supportive communities, as seen in discussions with figures like Angela MacGregor of the National Menopause Show. Beyond physical health, the show champions resilience and purpose, featuring inspiring stories of individuals like John Kippen, who rebuilt his life after a brain tumor diagnosis. It's a vital resource for listeners seeking to understand their bodies, navigate significant life changes, and embrace a powerful, authentic midlife transformation with courage and connection. The podcast appeals to those interested in health & wellness, personal development, and societal conversations around aging and women's empowerment.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

190

Est. Podcast Downloads

180

Av. Youtube Views

10

YouTubers Subscribers

236

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

19%

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The Bottom Line

This show has an estimated 190 audience size, runs 19% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28
National Menopause Shownationalmenopauseshow.com	National Menopause Show	1	1	1	1	1	1	1	1	1	1	1	Core Performer 83%
Altra Runningaltrarunning.com	Altra Running				1	1					1		Longer term buy 25%
Botoxbotoxchronicmigraine.com	Botox				1			1	1				Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sierra	$31	+100.0%	0%	63%	16.0ad units	Core Performer	+1
MyVitalC health, wellness & fitness	$30	0.0%	100%	100%	9.0ad units	Core Performer	+1
National Menopause Show	$24	+42.9%	100%	100%	10.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

You Did Everything Right. Why Does Midlife Feel So Wrong?

0:00 / 0:39

Direct Response

Y

#1

Run on 1x episode

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