Trade Tales

Trade Tales offers an in-depth look into the entrepreneurial world of interior design, hosted by Business of Home's editor in chief, Kaitlin Petersen. Each episode features candid conversations with leading interior designers, exploring the practicalities of running a successful design firm. The podcast delves into critical business aspects such as financial management, client acquisition and retention, pricing strategies, team building, and scaling operations. It provides actionable advice on navigating industry challenges like tariffs and post-pandemic recruiting, while also addressing the delicate balance of nurturing creativity alongside profitability. Ideal for interior designers, firm owners, and aspiring professionals, this podcast serves as an essential guide for transforming creative passion into a thriving, sustainable business. It distinguishes itself by offering a rare, behind-the-scenes perspective on the operational realities and strategic decisions that define success in the design industry.