This Might Get Weird Podcast Advertising - Audience, Sponsors & Contact

Overview

This Might Get Weird offers a free-wheeling, comedic conversational experience led by internet personalities Grace Helbig and Mamrie Hart. The podcast dives into a diverse array of topics, from daily routines and pop culture observations to imagined scenarios like solving a heist, all delivered with a distinct brand of self-deprecating and often absurd humor. Listeners can expect unscripted banter, personal anecdotes, and lighthearted discussions that transform the mundane into hilarious insights. It's ideal for those seeking a casual, entertaining listen to unwind and enjoy the unique comedic chemistry of its hosts, appealing to fans of irreverent chat shows and celebrity commentary.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

154.7K

Est. Podcast Downloads

132.4K

Av. Youtube Views

22,300

YouTubers Subscribers

166k

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

OKAY

57%

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The Bottom Line

This show has an estimated 154.7K audience size, runs 57% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week6/1	Week6/8	Week6/29	Week7/13	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/26	Week11/2
Quincequince.com	Quince	1	1		1		1				1	1		1			1	1	1	Core Performer 50%
Grow Therapygrowtherapy.com	Grow Therapy		1		1	1		1	1				1			1	1		1	Longer term buy 33%
Rocket Moneyrocketmoney.com	Rocket Money	1		1			1	1		1			1		1		1		1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rocket Money financial services	$89,942	-50.0%	100%	100%	17.0ad units	Core Performer	+1
Hungry Root	$84,177	-50.0%	100%	100%	15.0ad units	Core Performer	+1
Quince retail	$77,258	-50.0%	100%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

TMGW #406: Mamrie Saves a Dog

0:00 / 2:08

Direct Response

T

#1

Run on 1x episode

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