Pantsuit Politics Podcast Advertising - Audience, Sponsors & Contact

Overview

"Compelling and thoughtful listening" - the New York Times

Hosted by Kentuckians Sarah Stewart Holland and Beth Silvers, Pantsuit Politics is an independent podcast that takes a different approach to the news and culture. Pay attention without the anxiety. New episodes every Tuesday and Friday.

Sales and Distribution by Lemonada Media https://lemonadamedia.com/

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

98,738

Est. Podcast Downloads

98,260

Av. Youtube Views

478

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

OKAY

52%

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The Bottom Line

This show has an estimated 98.7K audience size, runs 52% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Sarah & Beth Holland & Silvers

Pantsuit Politics, hosted by Sarah Stewart Holland and Beth Silvers, provides a collaborative approach to news through their signature 'grace-filled' philosophy. By prioritizing curiosity over conflict, the hosts leverage their legal backgrounds to analyze complex policy shifts and Supreme Court rulings. The duo has authored titles such as I Think You’re Wrong (But I'm Listening) and Now What?, providing frameworks for maintaining relationships across the American partisan divide. Their work often involves deep-dives into civic education, exemplified by their Kitchen Table series and regular collaborations with experts like Isaac Saul of Tangle News. A recent win for the brand is the successful launch of their news-focused Substack community, which transitioned their digital ecosystem into a centralized hub for interactive discourse and premium long-form analysis. Frequent guests on major networks like MSNBC and CNN, Holland and Silvers offer an alternative to traditional media cycles by focusing on the emotional and human impact of national headlines.

Age: 45 years
Nationality: American
Education: Juris Doctor, University of Kentucky

Age: 45 years
Nationality: American
Education: Juris Doctor, University of Kentucky

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Quincequince.com	Quince	2	1	2	3		2	2	2		2		3	1	3	2	3	2	5	2	2	2	6	2	2	2	Core Performer 100%
Hungry Roothungryroot.com	Hungry Root	1	1								1	1	2	2	3	4	3	3	4	3	1	2	2	2		2	Core Performer 92%
Mint Mobilemintmobile.com	Mint Mobile				1	1	1	1	3	1		1	1	1	2	1	2	1	3	2	2	3	1	5	1		Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$225,300	+22.5%	100%	100%	90.0ad units	Core Performer	+1
Hungry Root	$159,064	-20.7%	98%	100%	66.0ad units	Core Performer	+1
Mill environmental services	$104,481	0.0%	68%	100%	50.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

A Failed Execution in Tennessee and a Livestream Firing Squad

0:00 / 1:10

Direct Response

A

#1

Run on 1x episode

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