Theology in the Raw Podcast Advertising - Audience, Sponsors & Contact

Overview

Helping believers think Christianly about theological and cultural issues by engaging in curious conversations with a diverse range of thoughtful people.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

31,029

Est. Podcast Downloads

29,460

Av. Youtube Views

1,569

Instagram

25k

YouTubers Subscribers

33k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

39%

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The Bottom Line

This show has an estimated 31K audience size, runs 39% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Preston Sprinkle

Preston Sprinkle serves as the host of the Theology in the Raw podcast, a platform dedicated to navigating complex intersections of faith, gender, and politics through high-level inquiry. As the President of the Center for Faith, Sexuality & Gender, Sprinkle utilizes his background as a Ph.D. scholar to facilitate nuanced long-form interviews with figures like N.T. Wright and Justin Giboney. He recently spearheaded the Exiles in Babylon conference series, which brings his academic approach to live audiences seeking alternatives to partisan polarized discourse. His work frequently features collaboration with The Bible Project to clarify scriptural mechanics for a modern audience. Sprinkle maintains a reputation for curiosity by engaging guests from diverse theological spectrums, covering topics from the ethics of AI to the Israel-Palestine conflict. This commitment to intellectual rigor and empathetic listening makes his platform a primary resource for industry professionals researching modern evangelical deconstruction trends and religious cultural shifts.

Age: 50 years
Nationality: American
Education: Ph.D., Aberdeen University

Age: 50 years
Nationality: American
Education: Ph.D., Aberdeen University

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Progressive Insuranceprogressive.com	Progressive Insurance	2	2	1	1	1	3	2	2	1	1	3	2	3	2	2	2	2	3	1	2	1	2	2	2	1	Core Performer 100%
Toyotatoyota.com	Toyota														1	1	1			1		1			2	1	Core Performer 58%
Progressive Commercial Insuranceprogressivecommercial.com	Progressive Commercial Insurance	1	2			2	1			1	1	2		1				2	3			1	2	2	2		Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Boll & Branch	$20,510	+5.6%	100%	100%	25.0ad units	Core Performer	+1
Mosh food & beverages	$14,857	-100.0%	100%	100%	18.0ad units	Core Performer	+1
Progressive Insurance insurance	$14,460	-31.9%	4%	100%	49.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

In Defense of Evangelicalism with Bonnie Kristian

0:00 / 1:02

Direct Response

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#1

Run on 1x episode

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