The Yay - A Bay Area Theatre Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Yay - A Bay Area Theatre Podcast offers an intimate look into the vibrant performing arts community of the San Francisco Bay Area. Each episode features in-depth interviews with local theatre professionals, including actors, directors, and playwrights, exploring their personal journeys, career paths, and contributions to the regional stage. Beyond individual stories, the podcast serves as a vital resource for theatre enthusiasts, providing comprehensive listings of upcoming shows across various Bay Area venues and highlighting the work of past guests. It fosters a strong sense of community by celebrating local talent and promoting the rich cultural landscape of Bay Area theatre, making it essential listening for anyone passionate about the performing arts in the region.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

160

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 160 audience size, runs 100% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/23	Week4/6	Week4/13	Week4/20	Week5/4	Week5/11	Week5/25	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/17
Charles Blades Barbershopcharlesblades.com	Charles Blades Barbershop	1	1	1	1	1	1	1	1	2	1	2	3	1	2	1	1	Core Performer 58%
The Clarity Journalclarity-journals.com	The Clarity Journal	1	1	1	1	1	1	1	1	2	1	2	2	1	2	1	1	Core Performer 58%
Kalm Kornerkalmkorner.com	Kalm Korner	1		1	1	1	1	1	1	2	1	2	3	1	2		1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Kalm Korner	$76	-50.0%	100%	100%	50.0ad units	Core Performer
The Clarity Journal	$66	-36.7%	100%	100%	43.0ad units	Core Performer
Central Works	$64	-65.2%	100%	11%	46.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 373: Dylan Russell & Anthony AJ Jefferson

0:00 / 0:39

Direct Response

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#1

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