The XB2 — An Xbox & Gaming Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The XB2 offers an in-depth, analytical, and often humorous look into the world of Xbox and Windows PC gaming. Hosted by industry analysts Jez Corden and Rand Al Thor 19, this podcast goes beyond headlines, providing exclusive news, rumors, hardware discussions, and unique insights into the gaming industry. Episodes consistently cover topics ranging from next-gen console developments and marketing strategies to game releases, platform controversies, and community reactions. It's tailored for dedicated Xbox and PC enthusiasts who seek informed opinions, speculative discussions, and a comprehensive weekly digest of their favorite gaming ecosystems, blending professional analysis with passionate fandom.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,120

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

31%

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The Bottom Line

This show has an estimated 5.1K audience size, runs 31% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31
Surf SharkVPNsurfshark.com	Surf SharkVPN	3	1	2	1	2				1	3	6	2	3	2	4	1	6	3	3	Core Performer 75%
Shopifyshopify.com	Shopify		1	2	2		1	1	1	1	1	1	1	1				1	1	1	Core Performer 50%
RaceTracracetrac.com	RaceTrac												1	1				6	4	4	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Surf SharkVPN information technology & services	$5,001	-9.2%	100%	99%	70.0ad units	Core Performer	+1
Shopify information technology & services	$1,527	-66.7%	10%	100%	20.0ad units	Core Performer	+1
Surfshark	$1,327	0.0%	100%	100%	17.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

421: Xbox Cloud Gaming big changes, GTA 6 sells Xbox Series X|S, Double Fine & Brutal Legend 2

0:00 / 2:31

Direct Response

4

#1

Run on 1x episode

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