The World Awaits: travel tales to inspire your wanderlust Podcast Advertising - Audience, Sponsors & Contact

Overview

The World Awaits is an inspiring travel podcast hosted by award-winning journalists Kirstie Bedford and Belinda Jackson. Each episode offers a deep dive into global destinations, from the Maldives' luxury resorts to Tasmania's natural beauty, blending personal travel tales with practical advice. Listeners gain insider tips on everything from sustainable travel and accommodation choices to local experiences like wine tasting and wildlife encounters. The podcast caters to avid travelers and those dreaming of their next adventure, providing a rich blend of cultural insights, destination highlights, and actionable planning information, making it an essential guide for exploring the world with confidence and curiosity.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 20 audience size, runs 99% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week10/12	Week10/26
Ko-fiko-fi.com	Ko-fi		1	1		1	1	1		1	Longer term buy 42%
Buy Me a Coffeebuymeacoffee.com	Buy Me a Coffee	1			1						Test in progress 8%
British Film Festivalbritishfilmfestival.com.au	British Film Festival								1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Avani Hotels and Resorts	$7	0.0%	100%	78%	9.0ad units	Core Performer
Southern Cross Travel Insurance	$2	+100.0%	100%	100%	3.0ad units	Test run
Ko-fi information technology & services	$2	-30.9%	100%	100%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

EP 169 Why Egypt's so hot right, best Halloween festivals & spookiest European cities by train

0:00 / 0:17

Direct Response

E

#1

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