The Wildcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Wildcast offers dedicated fans of the Arizona Wildcats a comprehensive breakdown of their favorite team, with a strong emphasis on football. Hosted by Michael Lev and Justin Spears from the Arizona Daily Star, the podcast delivers in-depth game previews, post-game analysis, and critical discussions on team performance and conference dynamics, such as the Big 12. Beyond the field, it delves into the business side of college sports, exploring topics like stadium naming rights. With a professional yet engaging tone, this podcast is essential for Wildcats enthusiasts seeking detailed insights, local sports news, and a deeper understanding of their team's journey within the broader community.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,740

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

39%

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The Bottom Line

This show has an estimated 1.7K audience size, runs 39% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21
Pima Federal Credit Unionpimafederal.org	Pima Federal Credit Union	2	3	2	2	2	2	2	1	3	2	1	1	1	1	1	1	2	1	1	2	4	2		Core Performer 75%
Grangergrainger.com	Granger																1			1		1	1	1	Longer term buy 42%
United States Postal Serviceusps.com	United States Postal Service																			1		1		4	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Pima Federal Credit Union	$874	-6.7%	98%	85%	40.0ad units	Core Performer	+1
Granger photography	$287	0.0%	0%	100%	14.0ad units	Core Performer	+1
Iowa Corn farming	$204	0.0%	0%	90%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Wildcast, Episode 582: Previewing Arizona-Northern Illinois, other notable Big 12 football games

0:00 / 0:18

Direct Response

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#1

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