The Unconventional Leadership Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Unconventional Leadership Podcast offers candid conversations with world-class leaders who share their authentic journeys, including triumphs and setbacks. Moving beyond conventional wisdom, the show delves into critical themes like navigating family business complexities, fostering innovation, building lasting legacies, and transforming adversity into growth. It provides practical insights and inspiring stories for current and aspiring leaders, entrepreneurs, and professionals eager to challenge the status quo, unlock their team's full potential, and lead with greater courage, clarity, and purpose. The podcast distinguishes itself by exploring the human element of leadership, emphasizing resilience, strategic pivots, and a holistic approach to professional and personal development.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

12,209

Est. Podcast Downloads

1,480

Av. Youtube Views

9,745

Instagram

1k

YouTubers Subscribers

15k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GOOD

69%

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The Bottom Line

This show has an estimated 12.2K audience size, runs 69% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/11	Week5/25	Week6/8	Week7/6	Week7/20	Week8/17	Week8/31	Week9/28	Week10/12
Talent Magnettalentmagnet.com	Talent Magnet	1		1		1	1	1	1	1	1	Longer term buy 33%
Centennialcentennialinc.com	Centennial		1	1	1					1	1	Test in progress 17%
The Living Roomhellolivingroom.com	The Living Room	1	1	1	1					1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Talent Magnet	$3,550	-10.0%	68%	95%	22.0ad units	Core Performer
The Living Room	$1,953	0.0%	100%	80%	5.0ad units	Core Performer
Centennial	$1,559	0.0%	38%	100%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Is Burnout Inevitable in Leadership?

0:00 / 1:07

Direct Response

I

#1

Run on 1x episode

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