The Ugly American Werewolf in London Rock Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Ugly American Werewolf in London Rock Podcast is an essential listen for classic rock, hard rock, heavy metal, and progressive rock aficionados. Hosts The Wolf and Action Jackson passionately explore the rich history of rock music, offering meticulous album reviews, artist retrospectives, and insightful interviews with rock legends. The show distinguishes itself with its 'First Concert Memories' segment, where musicians and fans share transformative live music experiences, bridging the gap between historical analysis and personal connection. Covering everything from early MTV to UK vs. US chart success, the podcast provides a comprehensive and engaging deep dive into rock's cultural impact and enduring legacy, appealing to listeners with an unquenchable thirst for music knowledge and nostalgia.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

400

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

32%

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The Bottom Line

This show has an estimated 400 audience size, runs 32% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14
rare vinylrarevinyl.com	rare vinyl	1	2	2	2	2	4	2	2	2	2	3	2	2	3	4	3	2	2	4	1	2	2	2	4	2	2	Core Performer 92%
Pepsipepsi.com	Pepsi					1												1				4	1	4	6			Longer term buy 42%
Mint Mobilemintmobile.com	Mint Mobile						1													1		1	1		1		1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
rare vinyl retail	$487	-28.4%	100%	99%	111.0ad units	Core Performer	+1
Pop Sickos Podcast media production	$118	+100.0%	97%	76%	29.0ad units	Core Performer	+1
Pepsi food & beverages	$70	+838.0%	0%	0%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

UAWIL #303: Black Sabbath - Mob Rules

0:00 / 0:22

Direct Response

U

#1

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