The Trial: USA Podcast Advertising - Audience, Sponsors & Contact

Overview

The Trial: USA offers an immersive deep dive into the world's most significant criminal trials, bringing listeners directly into the courtroom. Leveraging official court transcripts, often voiced by actors or AI, the podcast meticulously reconstructs key moments, evidence presentation, and legal arguments. Hosts conduct exclusive interviews with detectives, victims, and legal experts, providing unparalleled insight into the justice system and the human stories behind the headlines. This podcast appeals to true crime enthusiasts, legal drama aficionados, and anyone interested in the detailed mechanics of high-profile cases and their societal impact, offering a journalistic and often gripping account of the pursuit of justice.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,980

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 3K audience size, runs 9% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/18	Week6/1	Week6/15	Week6/29	Week7/6	Week7/20	Week8/10	Week8/17	Week8/24	Week9/7	Week9/14	Week9/21	Week10/19	Week10/26
Progressive Insuranceprogressive.com	Progressive Insurance	1	1	1	2	1	1	1	1	2		1	1	1			Longer term buy 33%
Grow Therapygrowtherapy.com	Grow Therapy		1	1	2		1	1		2		1	1				Longer term buy 25%
Krogerkroger.com	Kroger					1	1				1				1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Grow Therapy mental health care	$437	-100.0%	8%	100%	12.0ad units	Core Performer	+1
Progressive Insurance insurance	$351	-100.0%	0%	100%	14.0ad units	Core Performer	+1
The Crime Desk	$331	-22.9%	90%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Alex Murdaugh - The Battle Over Evidence

0:00 / 0:30

Direct Response

A

#1

Run on 1x episode

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