The Toy Talk Guys Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Toy Talk Guys Podcast is an engaging and comprehensive show for dedicated toy collectors and pop culture enthusiasts. Hosts deliver news, opinions, and in-depth discussions on both vintage (80s, 90s) and contemporary toys, action figures, and LEGO sets. Each episode blends industry updates with personal collection insights, covering everything from new releases like LEGO Halloween sets and Wendy's Spud Buds to nostalgic items like Kenner Star Wars figures. The podcast caters to an audience passionate about the collecting hobby, offering a conversational tone that explores the cultural impact and enduring appeal of toys, often tying into broader media franchises and seasonal themes. It's a must-listen for anyone looking to stay informed on the latest in the toy world or reminisce about classic collectibles.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

474

Est. Podcast Downloads

380

Av. Youtube Views

94

Instagram

180

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

GOOD

80%

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The Bottom Line

This show has an estimated 474 audience size, runs 80% host read ads and promotes 70% of ads for direct response advertisers.

Creator Influence

Mike Unknown

Toy Talk Guys, hosted by Mike and Tyler, provides a professional perspective on the adult toy collecting market with a focus on heritage brands and alternative asset investing. The duo delivers deep-dive episodes like the Toy Talk Guys Podcast, where they dissect industry developments such as the Formula One and LEGO collaboration and the release of NECA Muppets. They are known for their Investment Critiques series, which helps collectors navigate the financial aspects of set retirements, specifically within the LEGO Star Wars and Medieval Town Square lines. Their content bridges the gap between childhood nostalgia and modern commodity trading, as seen in their detailed coverage of fast-food premiums like McDonald’s Changeables and specialized hobbyist segments on Play-Doh and Barbie partnerships. Recently, they published a comprehensive guide on all LEGO Star Wars sets retiring in 2025, providing actionable market data for the AFOL community and seasoned toy hounds seeking to maximize their collections.

Age: 41 years
Nationality: American
Education: Unknown

Age: 41 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week9/21	Week10/12
Chompsawchompshop.com	Chompsaw	1		Test in progress 8%
Kohl'skohls.com	Kohl's	1		Test in progress 8%
Rivianrivian.com	Rivian		1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Kohl's retail	$8	+100.0%	100%	0%	1.0ad units	Test run	+1
Chompsaw	$8	+100.0%	100%	100%	1.0ad units	Test run
Nugget	$8	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

0:00 / 9:00

Brand Awareness

E

#1

Run on 1x episode

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