The Spark Podcast Advertising - Audience, Sponsors & Contact

Overview

The Spark from WITF, hosted by Asia Tabb, is a dynamic podcast that ignites conversations around a broad spectrum of topics impacting local communities and the wider world. Moving beyond typical news headlines, the show delves into public health initiatives like epilepsy awareness and vaccine safety, spotlights local arts and entertainment such as theatrical productions, and covers significant community milestones. With a conversational and informative style, "The Spark" aims to foster deeper understanding and generate new ideas among its audience. It caters to listeners interested in staying informed about regional news, cultural events, and societal issues, offering a distinctive blend of community-focused dialogue and diverse insights.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

660

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 660 audience size, runs 7% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2
WITFwitf.org	WITF		4	2	6	6	6	5	7	5	5	4	4	4	6	6	6	6	4	4	1	Core Performer 100%
Capital Blue Crosscapitalbluecross.com	Capital Blue Cross											4	4	6	6	6	6	6	6	5	1	Core Performer 83%
UPMC orthopedic careupmc.com	UPMC orthopedic care	1										2	3	6	5	6	6	5	6	4	1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
WITF	$1,096	-6.3%	7%	93%	207.0ad units	Core Performer
UPMC orthopedic care hospital & health care	$835	+13.2%	1%	99%	162.0ad units	Core Performer	+1
Capital Blue Cross	$546	0.0%	1%	21%	106.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Economy, the Arts, and New Creative Works: Conversations with Scott Horsley, Jesse Cook & Stephen Schwartz

0:00 / 0:28

Direct Response

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#1

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