The Scotchy Bourbon Boys Podcast Advertising - Audience, Sponsors & Contact

Overview

The Scotchy Bourbon Boys podcast offers an immersive journey into the world of whiskey and bourbon, hosted by a lively group of enthusiasts. Each episode goes beyond simple tasting notes, delving into the intricacies of distillation, the history and lore behind iconic brands, and the impact of factors like oxidation on flavor profiles. The hosts engage with industry innovators and distillers, providing exclusive behind-the-scenes glimpses into the production process. Listeners will also discover the vibrant culture surrounding bourbon, from exploring destinations like Bardstown's Trail Hotel to understanding the community dynamics of events like the Kentucky Bourbon Festival. Ideal for both seasoned connoisseurs and curious newcomers, the show blends educational insights with convivial banter, celebrating the shared enjoyment of fine spirits and good company.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

520

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

GOOD

61%

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The Bottom Line

This show has an estimated 520 audience size, runs 61% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week7/13	Week7/20	Week7/27	Week8/3
Middle West Spiritsmiddlewestspirits.com	Middle West Spirits	2	2	2	1	2	1	3	1	2	2	2	Longer term buy 33%
Whiskey Thiefwhiskeythiefdistilling.com	Whiskey Thief								2	1	1		Longer term buy 25%
If You Have Ghosts, You Have Everythingifyouhaveghosts.com	If You Have Ghosts, You Have Everything							1	2				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The spirits of French Lick	$360	0.0%	29%	95%	62.0ad units	Core Performer
Middle West Spirits	$327	+100.0%	84%	3%	63.0ad units	Core Performer	+1
Whiskey Thief wine & spirits	$321	0.0%	92%	97%	60.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Danny Polise Explains How Penelope Finds Flavor By Blending Mash Bills & different Distillery Barrels

0:00 / 0:50

Direct Response

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#1

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