The Rugby Rant Podcast Advertising - Audience, Sponsors & Contact

Overview

The Rugby Rant is a dedicated podcast for North American rugby enthusiasts, offering comprehensive coverage of Major League Rugby (MLR), USARugby, and college rugby. Each episode features a blend of news updates, in-depth analysis, and engaging interviews with players and coaches, tackling both current events and 'tough topics' within the sport. The podcast distinguishes itself through its passionate, opinionated discussions and its role as a central voice for the North American rugby community. It caters to a knowledgeable audience eager for insights into league developments, player performance, coaching strategies, and the overall growth of rugby in the region, making it an essential listen for fans who want to stay informed and engaged with the sport beyond the headlines.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

220

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Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 220 audience size, runs 18% host read ads and promotes 95% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/8	Week6/22	Week7/13	Week7/20	Week8/10	Week8/17	Week8/31	Week9/7	Week9/21	Week9/28
Rugby Nowrugbynow.com	Rugby Now	1	1	1	1			1	1		1	Longer term buy 25%
Sleep Numbersleepnumber.com	Sleep Number					1	1		1			Longer term buy 25%
American Expressamericanexpress.com	American Express				1	1				1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BetMGM	$33	0.0%	0%	100%	11.0ad units	Core Performer	+1
Courtyard Marriott of Norman hospitality	$19	0.0%	0%	100%	6.0ad units	Core Performer	+1
Rugby Now	$16	+100.0%	100%	100%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Run, Pass or Kick with Marno Redelinghuys

0:00 / 0:59

Direct Response

R

#1

Run on 1x episode

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