The Rod Pedersen Show Podcast Advertising - Audience, Sponsors & Contact

Overview

Hosted by Hall of Fame broadcaster Rod Pedersen, this is Canada’s most interactive sports podcast — covering the NHL, CFL, NFL, MLB, and whatever else is making waves with Canadian sports fans. Featuring top guests from across the sports world, bold takes, and daily fan interaction, it’s the go-to show for real sports talk.

📅 New episodes drop Monday through Friday
📱 Text the show anytime at 902-518-3033

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

193

Est. Podcast Downloads

120

Av. Youtube Views

73

Instagram

5k

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

23%

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The Bottom Line

This show has an estimated 193 audience size, runs 23% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Rod Pedersen

Rod Pedersen serves as the host of the daily syndicated program The Rod Pedersen Show, providing a bridge between the Canadian and American sports markets. A veteran broadcaster with twenty years of experience as the play-by-play voice for the Saskatchewan Roughriders, he transitioned his traditional media background into a digital-first model via Rod Pedersen Media. The show regularly features a rotation of expert contributors and sports legends, such as Doug MacLean and Henry Burris, to dissect developments in the CFL, NHL, and NFL. Now broadcasting from a studio in South Florida, Pedersen recently reached a major milestone with the production of over 1,700 live episodes. He utilizes a polished, radio-standard format to explore tactical analysis and breaking sports news. Outside of game day coverage, Pedersen incorporates mental health advocacy into his professional platform, frequently discussing his journey with sobriety during speaking engagements and on-air segments to support the sports community.

Age: 56 years
Nationality: Canadian
Education: Broadcasting Certification, Western Academy of Broadcasting

Age: 56 years
Nationality: Canadian
Education: Broadcasting Certification, Western Academy of Broadcasting

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Skycronskycron.com	Skycron	44	38	37	40	38	42	14	34	34	18	27	13	18	17	25	22	25	31	18	22	29	30	16	19	15	7	Core Performer 92%
Ultimate Fan Zoneultimatefanzone.ca	Ultimate Fan Zone	13	17	15	14	15	17	6	14	13	6	9	8	9	10	14	13	13	11	5	11	10	7	4	4	2	2	Core Performer 92%
Western Dodgewesterndodge.ca	Western Dodge	19	11	14	12	11	16	4	13	14	8	10	9	12	11	12	15	12	12	7	11	11	4	6	3	2	1	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Skycron media production	$3,158	-12.9%	3%	100%	1505.0ad units	Core Performer
EMJ Marketing marketing & advertising	$2,023	-22.1%	5%	23%	961.0ad units	Core Performer
Western Dodge retail	$1,011	-36.2%	37%	81%	501.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Rod Pedersen Show Part 2 | Mike Davis Joins! | RP Show Ep. 1780 | Aug 14, 2026

0:00 / 0:31

Direct Response

R

#1

Run on 1x episode

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