The Roadman Cycling Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

We share tips, strategies & insights on how you can use cycling as a tool for health, for happiness & longevity. World Tour riders, authors & academics - every weekday.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,820

Instagram

54k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GREAT

86%

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The Bottom Line

This show has an estimated 2.8K audience size, runs 86% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Anthony Walsh

Anthony Walsh is a Dublin-based creator, former professional cyclist, and trained barrister who hosts The Roadman Cycling Podcast. His work explores how cycling can become a practical tool for health, happiness, and longevity, featuring daily conversations with elite riders, scientists, authors, and coaches. Walsh’s path from law to endurance sport informs a grounded, systems-oriented approach to performance, blending discipline with curiosity. He is known for turning complex ideas into accessible routines and for inviting "expert witnesses" to help listeners shortcut their learning curves. Beyond the podcast, Walsh founded PocketCoach, an AI-driven performance platform, and organizes the "Chamois Time Tour" for bike packing adventures. His content extends to video, where experiments test assumptions and translate research into usable insights for cyclists.

Age: 35-44
Nationality: Irish
Education: Law Degree, Law School/University

Age: 35-44
Nationality: Irish
Education: Law Degree, Law School/University

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week6/1	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
AG1drinkag1.com	AG1										1	3	2	2	1		2	2	2	2	1		Core Performer 75%
Hexishexis.live	Hexis	1	1		1	1	1	1	1	1			1	1		1		1	1	1	1	1	Core Performer 67%
Pockpoc.com	Pock			1	2		2		2	2	2	1		1	1		2			1			Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
4Endurance sporting goods	$2,350	-27.3%	100%	100%	45.0ad units	Core Performer
Parley Cycles	$2,245	+206.7%	34%	38%	56.0ad units	Core Performer
Bikmo	$1,342	0.0%	96%	100%	25.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How Elite Athletes Manipulate Fuel To Get Faster With Dr John Bartlett

0:00 / 1:17

Direct Response

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#1

Run on 1x episode

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