The Rest Is History Podcast Advertising - Audience, Sponsors & Contact

Overview

Take a deep dive into History’s biggest moments with Tom Holland & Dominic Sandbrook.

Explore the stories of History’s most brutal rulers, deadly battles, and world-changing events. From the rise and fall of the Roman Empire, the Nazi conquest of Europe, and Hitler’s evil master plan for world domination, to the French Revolution, the sinking of the Titanic, or the Norman Conquest of England in 1066, Tom and Dominic bring the past to life with gripping storytelling and expert analysis, as they unpack the high-drama moments that shaped our world.

Join The Rest Is History Club: Unlock the full experience of the show – with exclusive bonus episodes, ad-free listening, early access to every series and live show tickets, a members-only newsletter, discounted books from the show, and access to our private Discord chatroom. Sign up directly at therestishistory.com.

For more Goalhanger Podcasts, head to www.goalhanger.com.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

471.6K

Est. Podcast Downloads

283.6K

Av. Youtube Views

188.1K

Instagram

314k

YouTubers Subscribers

592k

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 471.6K audience size, runs 24% host read ads and promotes 81% of ads for direct response advertisers.

Creator Influence

Tom Holland

The Rest Is History delivers a conversational yet meticulously researched exploration of global events, led by historians Tom Holland and Dominic Sandbrook. Operating under the Goalhanger network, the program bridges the gap between scholarly analysis and popular entertainment through high-frequency series. Notable specific content includes their deep-dive investigations into the Iranian Revolution, the rise of the Samurai, and the political instability of 1970s Britain. A recent win for the channel is the 2024 Webby Award for Best Partnership & Collaboration, earned for their history of The Beatles produced alongside Conan O’Brien. Their format frequently transitions from audio deep-dives to high-quality YouTube animations and live international tours, including upcoming dates across Ireland. By pairing Holland’s expertise in ancient superpowers with Sandbrook’s specialization in modern political crises, the show provides a comprehensive look at the historiography of both Western and Eastern civilizations for a global audience of curious listeners.

Age: 58 years
Nationality: British
Education: Cambridge University

Age: 58 years
Nationality: British
Education: Cambridge University

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Mint Mobilemintmobile.com	Mint Mobile	2	2	2	3		2	2	3	2	2	2	2	1	2	2	1	1	1	2	2	2	2	2	2	1	1	Core Performer 100%
Claudeclaude.ai	Claude													1	2	2	1	2	1	2	2	2	1	2	2	1		Core Performer 92%
Disney Plusdisneyplus.com	Disney Plus				2	1		1	1					1	2	1	1	1		1	2		1	1	1	1		Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mint Mobile telecommunications	$544,116	+199.6%	32%	100%	62.0ad units	Core Performer	+1
Claude research	$486,575	-3.4%	80%	97%	30.0ad units	Core Performer	+1
Lloyds banking	$434,066	0.0%	100%	71%	24.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

716. King Arthur: The Truth Behind the Legend (Part 4)

0:00 / 1:02

Direct Response

7

#1

Run on 1x episode

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