The Rest Is Football Podcast Advertising - Audience, Sponsors & Contact

Overview

The Rest Is Football offers an essential weekly deep dive into the world's biggest football stories, hosted by legendary ex-players Gary Lineker, Alan Shearer, and Micah Richards. This podcast provides unparalleled expert analysis and strong opinions on everything from Premier League title races and European nights to transfer sagas and VAR controversies. Beyond match breakdowns, listeners gain insider perspectives and entertaining dressing-room anecdotes, all delivered with brilliant chemistry and 'proper laughs'. Targeting passionate football fans, the show blends serious tactical discussions and current news with engaging banter and personal insights, making it a distinctive and comprehensive source for staying updated and entertained by the beautiful game.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

360.5K

Est. Podcast Downloads

7,420

Av. Youtube Views

353.1K

Instagram

411k

YouTubers Subscribers

519k

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 360.5K audience size, runs 16% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

The Rest Is Football

The Rest Is Football is a leading UK football podcast hosted by three titans of the English game: Gary Lineker, Alan Shearer, and Micah Richards. Leveraging decades of combined experience as elite players and prominent pundits, the trio provides topical debate, sharp analysis, and entertaining anecdotes on the latest football news. Launched in August 2023 by Goalhanger Podcasts, the show quickly gained popularity for its mix of insightful discussion on Premier League, European, and international football, coupled with the brilliant chemistry and humorous banter between the hosts. They regularly delve into match reviews, transfer sagas, managerial decisions, and the ever-present controversies surrounding topics like VAR. Beyond their regular episodes, the podcast features exclusive interviews with current and former players and managers, offering unique perspectives on the sport. Available across major podcast platforms and with a strong video presence on YouTube, TikTok, and Instagram, The Rest Is Football has become a significant voice in the football media landscape, engaging a vast audience with passionate, opinionated, and often hilarious commentary.

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
LinkedInlinkedin.com	LinkedIn	3	4	2	3	2	2			1	2	1	1	1		1	2	2	1	Core Performer 75%
Wisewise.com	Wise					1	2	3	2	2	3	1		1	2	3	3	3	1	Core Performer 75%
Guinness Zeroguinness.com	Guinness Zero									1	1	1	1	1	1	1	1	1		Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fuse Energy information technology & services	$800,343	0.0%	92%	99%	75.0ad units	Core Performer	+1
Whoop health, wellness & fitness	$359,211	0.0%	65%	100%	34.0ad units	Core Performer	+1
Chevy Silverado	$181,854	-33.3%	0%	96%	56.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Jose Mourinho to calm the chaos at the Bernabeu?

0:00 / 1:05

Direct Response

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#1

Run on 1x episode

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