The Readout Loud Podcast Advertising - Audience, Sponsors & Contact

Overview

The Readout Loud offers an incisive weekly analysis of the biotech and biopharma industries, delving beyond headlines to explore the business models, market dynamics, and regulatory landscape shaping this critical sector. Hosted by STAT's experts, the podcast examines company performance, pivotal scientific developments like mRNA vaccines, and strategic industry shifts, often featuring interviews with CEOs and thought leaders. It caters to industry professionals, investors, and anyone keen on understanding the complex interplay of science, business, and policy within life sciences, providing a distinct blend of financial insight, scientific context, and future trend forecasting.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

6,580

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Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 6.6K audience size, runs 21% host read ads and promotes 72% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/1	Week6/8	Week6/15	Week6/22	Week7/20	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
First Opinion Podcastsstatnews.com	First Opinion Podcasts						1	1	1		1	Longer term buy 33%
Weill Cornell Medicine Longevity Programweillcornell.org	Weill Cornell Medicine Longevity Program									1		Test in progress 8%
Gileadgilead.com	Gilead	1	1	1	1	1						Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
First Opinion Podcasts online media	$670	+100.0%	83%	100%	6.0ad units	Core Performer
Naterra	$596	0.0%	20%	100%	5.0ad units	Core Performer	+1
Gilead research	$460	0.0%	0%	33%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

418: Remembering STAT’s Helen Branswell

0:00 / 0:30

Direct Response

4

#1

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