The Plaidcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Plaidcast offers an insightful and comprehensive exploration of the equestrian world, primarily focusing on hunter/jumper and equitation disciplines. Hosted by Dr. Piper Klemm, publisher of The Plaid Horse magazine, this podcast features engaging interviews with leading figures, from Olympic riders and top trainers to industry insiders and horse show managers. Episodes delve into critical topics like advanced horsemanship, collegiate riding opportunities, and the overarching state of the sport, alongside practical 'how-to' guides for riders across all skill levels. A unique monthly segment with mental skills coach Tonya Johnston provides valuable strategies for mental fortitude in riding. This podcast serves as an essential resource for aspiring and seasoned equestrians, offering a blend of expert advice, industry perspectives, and practical wisdom to foster skill development, competitive success, and a deeper understanding of the equine community.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,520

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 3.5K audience size, runs 29% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Grier Schoolgrier.org	Grier School		1	1		1	1	1		1		1	1	2	Core Performer 67%
ABI Attachmentsabiattachments.com	ABI Attachments	1	1	1	1	1	1	1		2					Core Performer 50%
Purinapurinamills.com	Purina							1	1		1	2	1		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Plaid Horse Magazine publishing	$2,568	0.0%	88%	100%	56.0ad units	Core Performer
Great American Insurance Group insurance	$871	0.0%	0%	92%	25.0ad units	Core Performer
Purina	$859	+138.3%	0%	78%	27.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Guilherme Jorge (on Course Design) by Taylor, Harris Insurance Services

0:00 / 0:40

Direct Response

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#1

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