The Photography Clinic (formerly Mother, Baby & Us) is a fortnightly business-focused podcast hosted by sisters Abigail and Kristie, owners of a profitable photography studio. Having outgrown its original niche in maternity and newborn photography, the show now tackles the real challenges photographers face in running a sustainable creative business: pricing psychology, positioning, branding, marketing strategy, client attraction, mindset blocks, and burnout. Episodes blend candid sister-to-sister conversation with practical, experience-led advice, often unpacking myths (like the idea that lower prices help the industry) and offering frameworks such as the "Jimmy Choo analogy" for selling experiences over products. The tone is warm, honest, and relatable, avoiding jargon-heavy formulas in favor of emotional and strategic clarity. Listeners are largely working photographers and creative entrepreneurs seeking confidence, direction, and actionable business fixes, supported by companion resources like a Facebook community and free downloadable guides. The rebrand reflects a broader shift toward serving all photography niches, not just family and newborn specialists.