The Oprah Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Oprah Podcast offers profound conversations led by Oprah Winfrey, featuring leading experts, authors, and cultural changemakers, often with a live audience. It delves into timely and often challenging societal and personal issues, such as the struggles faced by young men today and the rising trend of family estrangement. The podcast explores themes of mental well-being, healthy relationships, personal growth, and navigating complex human experiences with candor and empathy. Targeting listeners interested in self-improvement, psychology, and contemporary social dynamics, it provides insightful discussions and diverse perspectives to help individuals lead more fulfilling lives. Oprah's signature interviewing style, combined with audience interaction and a focus on practical wisdom, makes this podcast a distinctive platform for understanding and addressing the human condition.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1.6M

Est. Podcast Downloads

41,260

Av. Youtube Views

1.6M

Instagram

779k

YouTubers Subscribers

1.2m

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Direct Response

Brands with CTAs

GOOD

68%

Host Read %

% of host read ads

BAD

32%

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The Bottom Line

This show has an estimated 1.6M audience size, runs 32% host read ads and promotes 68% of ads for direct response advertisers.

Creator Influence

Oprah Gail Winfrey

Oprah Winfrey is a global media leader and philanthropist, celebrated for her profound impact on culture and personal development. Through "The Oprah Podcast," she engages in deep conversations with thought leaders, exploring themes of resilience, consciousness, and connection. Her influential "Oprah's Book Club" has consistently shaped literary trends and fostered a worldwide reading community, making authors and products household names. A recent success includes "The Oprah Podcast" consistently ranking high on podcast charts, demonstrating her continued influence in audio format. Winfrey's career, spanning from news anchor to media mogul, is marked by a commitment to empowering individuals and fostering meaningful dialogue across various platforms, including her OWN network and exclusive content on Apple TV+. Her partnership with Weight Watchers also highlighted her dedication to health and wellness.

Age: 72 years
Nationality: American
Education: Tennessee State University

Age: 72 years
Nationality: American
Education: Tennessee State University

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Recent Campaigns

	Advertisers	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Geicogeico.com	Geico	1	2	2	1	2	1	2	2	1	1	2	1	Core Performer 92%
AT&Tatt.com	AT&T									1	1	2	2	Longer term buy 33%
Amazon.comamzn.to	Amazon.com	2		2	1							1		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Geico insurance	$866,408	-18.6%	61%	0%	18.0ad units	Core Performer	+1
booking.com information technology & services	$380,616	0.0%	38%	100%	8.0ad units	Core Performer	+1
AT&T telecommunications	$258,923	0.0%	33%	0%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Amanda Rizkalla: “Hungered” | Oprah’s Book Club

0:00 / 0:59

Brand Awareness

A

#1

Run on 1x episode

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