The OddsBreakers Podcast Advertising - Audience, Sponsors & Contact

Overview

The OddsBreakers is a dedicated podcast for sports betting enthusiasts, offering in-depth analysis and strategic insights to help listeners make informed wagering decisions. While a recent episode focuses on college basketball, particularly pace changes and Big Ten matchups for the upcoming season, the podcast's core mission is to 'cap' games and break down odds across various sports. Hosted by knowledgeable experts like Kiev O'Neil, it caters to both seasoned bettors and those looking to understand the analytical side of sports wagering. Listeners can expect detailed previews, strategic discussions, and practical advice, making it an essential resource for anyone seeking an edge in the competitive world of sports betting.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,247

Est. Podcast Downloads

3,240

Av. Youtube Views

7

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 3.2K audience size, runs 24% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week4/27	Week5/11	Week5/18	Week5/25	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Circa Sportscircasports.com	Circa Sports						5	1	1	2	2	3	4	2	3	3	3	4	Core Performer 92%
football contest.comfootballcontest.com	football contest.com						2	1	1	1	2	2	2	2	3	2	2		Core Performer 83%
FanDuelfanduel.com	FanDuel	1	1	2	1	1					2	2	2	1	2	1	1	5	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$3,982	+45.8%	82%	25%	92.0ad units	Core Performer	+1
The OddsBreakers	$1,164	-31.5%	84%	100%	25.0ad units	Core Performer
Circa Sports gambling & casinos	$1,080	+35.0%	15%	96%	26.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

With Will Hill – NFL week 1 Best Bets – Sports Betting

0:00 / 0:24

Brand Awareness

W

#1

Run on 1x episode

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