The Money Lap Podcast Advertising - Audience, Sponsors & Contact

Overview

The Money Lap offers an unparalleled insider's view into the dynamic world of motorsports, hosted by active NASCAR drivers Parker Kligerman and Landon Cassill. This podcast goes beyond race results, providing unfiltered opinions, expert analysis, and deep dives into major racing series including NASCAR, F1, Indycar, and more. Listeners gain unique insights into race strategies, championship formats, and the intricate business side of the sport, from team economics and sponsorships to legal battles and industry trends. Featuring lively interviews with top drivers, engineers, and industry leaders, the show combines professional commentary with a healthy dose of humor, making complex topics accessible. It's essential listening for dedicated racing fans seeking a comprehensive understanding of motorsports, from on-track action to off-track politics and finance.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

8,400

Est. Podcast Downloads

5,420

Av. Youtube Views

2,980

Instagram

9k

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 8.4K audience size, runs 98% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Parker & Landon Kligerman & Cassill

The Money Lap, hosted by Cup and Xfinity Series veterans Parker Kligerman and Landon Cassill, offers a technical and financial perspective on global motorsports. This multimedia venture serves industry professionals through its namesake podcast and a targeted newsletter, focusing on the intersection of racing mechanics and commercial interests. The hosts leverage their active roles in the garage to break down complex topics, such as the 23XI Racing anti-trust lawsuit and the intricacies of the NASCAR financial reports. Kligerman’s dual experience as a driver for Big Machine Racing and a pit reporter for NBC Sports provides an insider view of the broadcast landscape, while Cassill’s background with Hendrick Motorsports-level development informs their deep dives into aero-data. Recently, the duo has anchored their coverage around the evolving NASCAR Charter System and its impact on team valuation. This blend of driver-led analysis and business journalism positions them as an essential resource for understanding modern racing logistics and sports finance.

Age: 36 years
Nationality: American
Education: Greenwich High School

Age: 36 years
Nationality: American
Education: Greenwich High School

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17	Week8/31	Week9/7
Spoiler Diecastspoilerdiecast.com	Spoiler Diecast	2	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 67%
Dayquildayquil.com	Dayquil																					1	Test in progress 8%
FMS Solutionsfmssolutions.com	FMS Solutions												1	1									Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Spoiler Diecast	$7,042	0.0%	97%	100%	39.0ad units	Core Performer
FMS Solutions	$300	0.0%	100%	50%	2.0ad units	Test run
Arvie	$154	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S4E25: Is Josh Berry the Better Choice? Spire's Biggest Obstacle and Understanding the Owner Behind Carson

0:00 / 1:06

Direct Response

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#1

Run on 1x episode

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