The Mo and Sally Morning Show Podcast Advertising - Audience, Sponsors & Contact

Overview

Clips from Kool 105.5's Mo and Sally morning show.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

160

Instagram

2k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 160 audience size, runs 7% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Maurilio and Sally Foster and Sevareid

Mo & Sally represent a cornerstone of South Florida lifestyle media, leveraging three decades of broadcasting experience to engage the Palm Beach community. Formerly the anchors of the morning slot on KOOL 105.5 FM, the duo has successfully transitioned their locally focused banter into the digital space through the Mo & Sally Show podcast on iHeartRadio. Their content integrates professional event hosting with personal lifestyle interests, featuring recurring collaborations such as their home transformation series with California Closets. A recent win includes their appointment as Grand Marshals for the 31st Annual Palm Beach Holiday Boat Parade, where they connected with their regional audience from the lead vessel. Beyond traditional media, they serve as active brand ambassadors during the James Hardie Invitational, bridging the gap between professional sports and local residents. Their presence is defined by practical home improvement insights and a deep-rooted involvement in West Palm Beach civic traditions and PGA Tour Champions events.

Age: 126 years
Nationality: American

Age: 126 years
Nationality: American

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week6/8	Week6/22
Planet Fitnessplanetfitness.com	Planet Fitness			3		Test in progress 8%
Squarespacesquarespace.com	Squarespace				2	Test in progress 8%
Shopifyshopify.com	Shopify	14	17			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Granger photography	$60	0.0%	0%	97%	31.0ad units	Core Performer	+1
Shopify information technology & services	$53	0.0%	0%	77%	31.0ad units	Core Performer	+1
Go Fund Me fund-raising	$41	0.0%	0%	100%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Four Random Facts: French Fries

0:00 / 0:27

Direct Response

F

#1

Run on 1x episode

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