The Midlife Makeover Show | Women Over 40, Menopause Support, Divorce Recovery, Empty Nest Advice, Aging Gracefully, Finding Purpose Podcast Advertising - Audience, Sponsors & Contact

Overview

The Midlife Makeover Show empowers women over 40 to embrace their second act with courage and confidence. Hosted by Wendy Valentine, this podcast offers a blend of inspiring personal stories, expert interviews, and practical tools to navigate common midlife challenges. Topics range from managing menopause symptoms and advocating for one's health (e.g., understanding tick-borne illnesses) to overcoming perfectionism, fostering self-compassion, and reinventing life after divorce or an empty nest. The show's distinctive approach provides actionable advice and a supportive community for listeners seeking to transform their mindset, improve their well-being, and live authentically during this pivotal life stage.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,360

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GREAT

95%

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The Bottom Line

This show has an estimated 5.4K audience size, runs 95% host read ads and promotes 97% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week9/7
Wendy Valentinewendyvalentine.com	Wendy Valentine	1	2	2	1	1	1	1	3	1	2	2	2	2	4	2	1	2	4		1	2	1	1	Core Performer 75%
Superhero Quizmysuperheroquiz.com	Superhero Quiz					1	1					1				1	1	1		1		1	1	1	Core Performer 58%
Women Waking Upwomenwakingup.com	Women Waking Up													2		1	1				1		1		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Wendy Valentine	$8,701	-69.5%	96%	100%	75.0ad units	Core Performer	+1
Superhero Quiz	$1,082	-8.4%	100%	100%	11.0ad units	Core Performer
Women Waking Up	$1,043	-4.0%	64%	100%	11.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

352 💰 Your Trauma Becomes Your Money Drama: Money Mindset, Nervous System + Real Wealth in Midlife with Tiffany Carter

0:00 / 0:15

Direct Response

3

#1

Run on 1x episode

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