The Laneway Podcast - On Tour Podcast Advertising - Audience, Sponsors & Contact

Overview

The Laneway Podcast - On Tour offers an unfiltered and educational deep dive into health, fitness, and nutrition, specifically focusing on fat loss, muscle gain, and debunking common wellness myths. Hosted by Ash & Brad Lane, who share their expertise while traveling Australia full-time with their family, the podcast provides practical, Q&A-style advice on topics ranging from maintenance calories and exercise volume to gut health and navigating partner support for fitness goals. It caters to listeners seeking evidence-based strategies to optimize their health and fitness, presented in a relatable, real-world context that integrates lifestyle challenges and personal adventures.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

380

Instagram

3k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 380 audience size, runs 100% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

Brad and Ash Lane

Australia-based duo Brad and Ash Lane lead a nomadic lifestyle focused on luxury off-road exploration and holistic wellness. Operating from their Titanium Hardcore ATX caravan, they host The Laneway Podcast, where they transitioned from fitness-exclusive discussions to a hybrid format covering travel logistics and health advocacy. Their content serves as a technical resource for the caravanning community, evidenced by their detailed Clesana C1 toilet retrofit and and gasless living demonstrations. As high-profile ambassadors for Titanium Caravans, they produce cinematic walkthroughs and 4WD recovery sequences across remote locations like the Gibb River Road and the Nullarbor. A significant aspect of their public profile involves Ash’s documentation of life with Multiple Sclerosis, providing a perspective on travelling with chronic illness. Their recent inside tour of their 2024 custom build established them as influential voices in the high-end caravan manufacturing space, specifically highlighting product integrations from Vanable Fitouts and True Kit boats.

Age: 126 years
Nationality: Australian

Age: 126 years
Nationality: Australian

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Recent Campaigns

	Advertisers	Week3/23	Week4/6
Train with Ashtrainwithash.com	Train with Ash	2		Test run 0%
Hairline Brisbanehairline.com.au	Hairline Brisbane		1	Test run 0%
Team Wolfpackteamwolfpack.com	Team Wolfpack		1	Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Train with Ash	$36	0.0%	100%	100%	5.0ad units	Core Performer
The Laneway App	$24	0.0%	100%	100%	4.0ad units	Core Performer
Team Wolfpack	$8	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S3: EP18 – Why You’re Not Getting Results (What the Data Actually Shows), Ideal Body Fat %, “Eating Healthy” but Not Losing Weight, When to End a Fat Loss Phase, and The 3 Things That Actually Work

0:00 / 3:47

Direct Response

S

#1

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