The Kings Beat Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Kings Beat Podcast offers an in-depth, insider's look into the Sacramento Kings, delivered by seasoned reporters James Ham, Sean Cunningham, and Brenden Nunes. With over three decades of combined experience, the hosts provide critical analysis of the team's performance, player dynamics, and strategic decisions, often delving into the 'Business of Basketball' to discuss trades and roster rebuilds. This podcast is essential for dedicated Kings fans and NBA enthusiasts seeking candid, expert commentary on the challenges and inner workings of a professional sports franchise. It distinguishes itself by pulling back the veil on team dysfunction, offering a unique blend of game analysis, trade speculation, and behind-the-scenes insights.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

6,560

Est. Podcast Downloads

3,580

Av. Youtube Views

2,980

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 6.6K audience size, runs 6% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

James Ham

James Ham serves as the lead reporter for The Kings Beat, providing credentialed coverage and analytical reporting on the Sacramento Kings. Following a ten-year tenure as an insider for NBC Sports California, Ham established his independent media platform to deliver technical front-office insights and locker-room reporting. He hosts the weekly Kings Beat Podcast through the Blue Wire network and leads The Kings Beat Off the Record live sessions for his subscriber base. His recent series covering the 2025-26 Sacramento Kings season preview provides deep dives into roster acquisitions such as Dennis Schröder and the developmental progress of Keon Ellis. Ham facilitates postgame shows on YouTube immediately following NBA matchups, offering real-time critiques and cap-space breakdowns. Recognized by national outlets like The Athletic for his reporting accuracy, he consistently features industry figures like Doug Christie and Scott Perry to provide an insider perspective on Northern California's professional basketball landscape.

Age: 45 years
Nationality: American
Education: Not Publicly Specified

Age: 45 years
Nationality: American
Education: Not Publicly Specified

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Recent Campaigns

	Advertisers	Week6/29	Week7/20	Week9/21	Week9/28	Week10/5	Week10/12
Odooodoo.com	Odoo	1	1	1	1	1	1	Longer term buy 33%
Edward Jonesedwardjones.com	Edward Jones	1				1	1	Test in progress 17%
McDonald'smcdonalds.com	McDonald's			1	1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Walmart retail	$507	0.0%	0%	100%	9.0ad units	Core Performer	+1
Odoo information technology & services	$412	+170.0%	0%	100%	6.0ad units	Core Performer	+1
Kia automotive	$318	0.0%	0%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Recent Episodes

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