The Kickabout With Johnny Vaughan Podcast Advertising - Audience, Sponsors & Contact

Overview

The Kickabout With Johnny Vaughan offers a distinctive pre-weekend sports commentary that veers from traditional analysis into a more humorous and personality-driven exploration of the sporting world. Hosted by Johnny Vaughan and Gavin "The Woodman" Woods, the podcast provides an alternative take on sports news, featuring interviews with prominent athletes like Steven Finn and James Haskell, alongside quirky stories and impressions. It celebrates both elite sporting superstars and the dedication of "grass roots warriors." Recurring segments, such as the "Mexican Handbags," highlight the show's irreverent and engaging style. This podcast is ideal for sports fans seeking a lighthearted, comedic, and culturally aware look at the week's sporting events, valuing entertainment and human interest stories as much as game results.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

500

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

25%

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The Bottom Line

This show has an estimated 500 audience size, runs 25% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week6/1	Week6/15	Week6/29	Week7/6	Week7/20	Week8/3	Week8/10	Week8/24	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Carvanacarvana.com	Carvana											1	1	1	1	1			1	Core Performer 50%
Grangergrainger.com	Granger	1	1	1	1	1	1	1	1	1	1		1		1		1	1		Longer term buy 42%
Mint Mobilemintmobile.com	Mint Mobile															1		1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Granger retail	$59	+210.5%	0%	100%	14.0ad units	Core Performer	+1
NFL Big Game Night On Five	$38	0.0%	0%	29%	7.0ad units	Core Performer	+1
Global Player	$29	0.0%	50%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 512 - The Miami Grand Prix EFL Final Day Special

0:00 / 0:26

Direct Response

E

#1

Run on 1x episode

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