The Jiu-Jitsu Mindset Podcast Advertising - Audience, Sponsors & Contact

Overview

The Jiu-Jitsu Mindset" transcends typical sports commentary, offering a deep dive into how Brazilian Jiu-Jitsu serves as a powerful catalyst for personal transformation and holistic well-being. Host Pete Deeley engages with coaches and practitioners, exploring their journeys of self-discovery, mental resilience, and physical discipline forged on the mats. The podcast emphasizes that the challenges and lessons learned in Jiu-Jitsu directly translate into improved life skills, fostering a mindset of continuous growth and adaptability. Recurring themes include the importance of community, the pursuit of excellence through competition, and the profound impact of martial arts on character development. It's ideal for anyone seeking inspiration for self-improvement, mental toughness, and understanding the deeper philosophical aspects of combat sports, appealing to both dedicated martial artists and individuals interested in applying disciplined practices to everyday life.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

911

Est. Podcast Downloads

720

Av. Youtube Views

191

Instagram

18k

YouTubers Subscribers

15k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 911 audience size, runs 100% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Peter Deeley Jr.

The Jiu Jitsu Mindset, led by Peter M. Deeley Jr. and Professor Lucas Rubbo, functions as a bridge between Brazilian Jiu Jitsu technical training and psychological resilience. The platform produces the namesake podcast, featuring deep-dive conversations with martial arts legends like Rafael Lovato Jr. and Chris Haueter. Content focuses on applying the Combat Base lineage philosophy to everyday challenges, specifically through the lens of their Get Comfortable Being Uncomfortable framework. Recent coverage includes the Trauma to Triumph series, which investigates the intersections of grapple-based sports and PTSD recovery for veterans. By interviewing professionals such as Dr. Kris Martin and Professor Pedro Sauer, the duo explores the transformative power of martial arts on character development and mental health. Their work serves as a primary resource for the Arizona BJJ community, helping practitioners navigate the internal journey of the sport while promoting physical longevity through expert-led discussions on physical therapy and consistent morning routines.

Age: 41 years
Nationality: American
Education: Arizona State University

Age: 41 years
Nationality: American
Education: Arizona State University

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Recent Campaigns

	Advertisers	Week5/4	Week7/6	Week7/13	Week9/7	Week10/5	Week10/12	Week10/19	Week10/26
Submission Coffeesubmissioncoffee.com	Submission Coffee	1	2		3	1	1	4	1	Longer term buy 42%
Rickson Gracie Unitedricksongracieunited.com	Rickson Gracie United				1					Test in progress 8%
My Jiu-Jitsu Journeymyjiujitsujourney.com	My Jiu-Jitsu Journey		2	1						Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Submission Coffee	$136	+100.0%	100%	92%	12.0ad units	Core Performer
Submission Coffee	$110	0.0%	100%	80%	10.0ad units	Core Performer
Submission Coffee	$88	0.0%	100%	100%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

I Came to Steal Jiu-Jitsu. It Stole Me | Coach Carlos Leal

0:00 / 0:14

Direct Response

I

#1

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