The Inferno Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Inferno Podcast is the official voice of UAB Athletics, offering an exclusive deep dive into the world of the UAB Blazers. Hosted by Tony Kurre and UAB Director of Athletics Mark Ingram, the show provides unparalleled access to coaches like Trent Dilfer and Andy Kennedy, as well as current athletes. Each episode delivers comprehensive updates, player spotlights, and strategic insights across various UAB sports, including football and basketball. Tailored for dedicated Blazer fans, alumni, and college sports enthusiasts, this podcast serves as the definitive source for news, analysis, and behind-the-scenes stories from the heart of UAB's athletic programs, fostering a strong connection with the team and its community.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GOOD

64%

Host Read %

% of host read ads

BAD

36%

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The Bottom Line

This show has an estimated 20 audience size, runs 36% host read ads and promotes 64% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/27	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/12	Week10/19
Regions Bankregions.com	Regions Bank	1	1	1	1	1	1	1		1		Core Performer 58%
Progressive Insuranceprogressive.com	Progressive Insurance		1		1	1			1	1	1	Core Performer 50%
Viva Healthvivahealth.com	Viva Health				1				1		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Legacy Credit Union	$6	0.0%	83%	83%	6.0ad units	Core Performer
Regions Bank banking	$5	+129.4%	0%	45%	11.0ad units	Core Performer	+1
Golden Moon Casino gambling & casinos	$4	0.0%	100%	0%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 44 - Football Wide Receivers

0:00 / 0:22

Direct Response

E

#1

Run on 1x episode

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