The Incubator: Beyond The Beeps Podcast Advertising - Audience, Sponsors & Contact

Overview

The Incubator: Beyond The Beeps is a compassionate and informative podcast dedicated to supporting families navigating the complex, high-stress environment of the Neonatal Intensive Care Unit (NICU). Hosted by Leah Jayanetti, the show bridges the gap between clinical medical information and the lived emotional experience of parents. By blending expert medical interviews with vulnerable, personal storytelling, the podcast empowers listeners to become effective advocates for their infants. It serves as a vital resource for parents seeking to understand medical procedures, manage the emotional toll of a NICU stay, and find community. The tone is empathetic, professional, and deeply supportive, making it an essential listen for families in crisis and the healthcare professionals who care for them.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

39%

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The Bottom Line

This show has an estimated 100 audience size, runs 39% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week7/27
Mead Johnson Nutritionmeadjohnson.com	Mead Johnson Nutrition	1	1	Test in progress 8%
Chiesichiesiusa.com	Chiesi		1	Test in progress 8%
Dr. Brown's Medicaldrbrownsmedical.com	Dr. Brown's Medical		1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mead Johnson Nutrition mechanical or industrial engineering	$8	0.0%	0%	100%	7.0ad units	Core Performer	+1
NeoCarePal	$7	0.0%	50%	100%	6.0ad units	Core Performer	+1
Beyond the Beeps	$4	0.0%	50%	0%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#018 - A Memoir of Hope: A Conversation with Jennifer Bernardo

0:00 / 0:18

Direct Response

A

#1

Run on 1x episode

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