The Hunt Backcountry Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Backcountry hunters talking backcountry hunting. No advertisers or sponsors, no fluff, no BS. We discuss tactics, strategies, gear, hunt stories, and more — featuring a wide variety of guests, from industry experts to everyday listeners of the show.

Your hosts, Steve & Mark, have decades of experience hunting the mountains for elk, deer, bear, antelope, sheep, mountain goats, caribou, and more.

While this podcast is 100% independent and free from advertising or sponsorship, it is brought to you by Exo Mtn Gear, which we own and operate. Exo’s mission is to build the best backcountry hunting pack systems available, provide the best service possible, and do it all right here in the USA. Learn more at: https://exomtngear.com/

Contact us at any time with your questions or feedback by emailing us: podcast@exomtngear.com. Or visit the searchable archive of all podcast episodes we have published over the past decade at: https://exomtngear.com/podcast.

Thanks for listening! —Steve & Mark

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

59,080

Instagram

761

YouTubers Subscribers

723

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 59.1K audience size, runs 100% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week6/1	Week6/15	Week8/10	Week8/17	Week10/19
Exo Mtn Gearexomtngear.com	Exo Mtn Gear	1	1	1	1	1	1		Test in progress 17%
Buck, Buck, Moose (HuntGatherCook)huntgathercook.com	Buck, Buck, Moose (HuntGatherCook)							1	Test in progress 8%
Valley to Peak Nutritionv2pnutrition.com	Valley to Peak Nutrition	1							Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Exo Mtn Gear sporting goods	$29,497	-100.0%	100%	88%	26.0ad units	Core Performer	+1
Airlock Industries	$4,158	0.0%	100%	67%	3.0ad units	Test run
Evoke Endurance	$3,876	0.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

MM 307 | Elk Hunting Mindset, Game Bags, 10mm vs 9mm for Bear Defense, & More...

0:00 / 0:58

Direct Response

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#1

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