The HOA Pros Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The HOA Pros Podcast is an essential resource for community association professionals, board members, and anyone navigating the complexities of homeowners associations. Going beyond basic information, the show offers practical insights and accredited continuing education on critical topics like utility cost management, staffing challenges, and fostering a supportive work environment within the HOA industry. Through expert interviews and real-world discussions, it equips listeners with the knowledge and strategies to enhance operational efficiency, promote professional development, and effectively manage community governance, addressing both the business and societal aspects of HOAs.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

500

Instagram

2k

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

BAD

39%

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The Bottom Line

This show has an estimated 500 audience size, runs 39% host read ads and promotes 70% of ads for direct response advertisers.

Creator Influence

Mike and Kara Perlof and Foley

The HOA Pros Podcast, hosted by Mike Perlof and Kara Foley, delivers a blend of B2B industry commentary and accredited educational content specifically tailored for community association managers and board members. Their approach humanizes the often-rigid property management sector through humor-driven media like the Managers Against Humanity card game and the professional guide Mommy the Manager. A recent win for the duo includes the launch of the accredited Hidden Risks of Below-Grade Maintenance for Pros course, which offers CMCA continuing education credits. They frequently investigate legislative impacts on California communities, such as those discussed in their dedicated segments on AB 1572 and SB 326. By partnering with industry specialists like Overwatch Defense and Whitestone Industries, the hosts provide technical insights on security, finance, and landscaping. The HOA Pros bridge the gap between rigorous corporate standards and relatable professional storytelling, making complex legislative and operational hurdles accessible to the management community.

Age: 126 years
Nationality: American
Education: Accredited Provider, CMCA Certification Board

Age: 126 years
Nationality: American
Education: Accredited Provider, CMCA Certification Board

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Recent Campaigns

	Advertisers	Week6/29	Week7/13	Week7/20	Week8/3	Week8/10
Pacific Backflowpacificbackflow.com	Pacific Backflow	2	1	1	1	1	Longer term buy 42%
Splash Plumbingsplashplumbing.com	Splash Plumbing	1	2	1	1	1	Longer term buy 42%
24 HRC24hrc.com	24 HRC	1	1	1	1	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Pacific Backflow	$99	-7.4%	15%	85%	13.0ad units	Core Performer
my PIN Plus	$96	+100.0%	80%	100%	10.0ad units	Core Performer
The March Group financial services	$89	+98.8%	17%	100%	12.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#188 - Dawn M. Bauman, CAE

0:00 / 0:57

Direct Response

D

#1

Run on 1x episode

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