The History of Literature Podcast Advertising - Audience, Sponsors & Contact

Overview

Amateur enthusiast Jacke Wilson journeys through the history of literature, from ancient epics to contemporary classics. Episodes are not in chronological order and you don't need to start at the beginning - feel free to jump in wherever you like! Find out more at historyofliterature.com and facebook.com/historyofliterature. Support the show by visiting patreon.com/literature or historyofliterature.com/donate. Contact the show at historyofliteraturepodcast@gmail.com.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

22,200

Instagram

7k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 22.2K audience size, runs 16% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Jacke Wilson

The History of Literature is an educational podcast hosted by literature enthusiast Jacke Wilson, exploring the history of literature from ancient epics to contemporary classics. Episodes combine host-led reflections with in-depth conversations featuring authors, scholars, and biographers, offering accessible yet thoughtful engagement with major writers, works, and movements. The podcast covers canonical figures such as Oscar Wilde and T.S. Eliot, and features recurring series like "Forgotten Women of Literature," which highlights historically overlooked writers. Guests like Iris Jamahl Dunkle and Jonah Lehrer have discussed their research on the program. The podcast recently celebrated its 10th anniversary, marking a decade of dedicated literary exploration. Community engagement is fostered through an Instagram account, @historyofliteraturepod, which hosts contests like book giveaways, and the podcast also organizes literary tours to England. Produced with The Podglomerate, the show is listener-supported via Patreon, PayPal, and an online shop.

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
The History of Literature Podcasthistoryofliterature.com	The History of Literature Podcast								1	1	1	2	2	4	2	3	1	1	3	1	Core Performer 92%
McDonald'smcdonalds.com	McDonald's	1	3	2	1	1		3	2	1		1		2	1	1		1	1	2	Core Performer 67%
Ruarula.com	Rua				2		2	2	1	2	1	2	1	2	2	2	2				Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rua	$12,796	-29.4%	95%	100%	21.0ad units	Core Performer	+1
AG1 health, wellness & fitness	$10,012	0.0%	100%	100%	15.0ad units	Core Performer	+1
Shopify information technology & services	$9,926	0.0%	72%	100%	18.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

824 Why Did Mary Shelley Try to Erase Her? The Claire Clairmont Story (with Emily Franklin) | My Last Book with Mathelinda Nabugodi

0:00 / 1:10

Direct Response

8

#1

Run on 1x episode

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