The Hair Game Podcast Advertising - Audience, Sponsors & Contact

Overview

The Hair Game is a series brought to you by Salon Republic and hosted by founder Eric Taylor, who, after 25 yrs in the hair game, has seen a lot of s#!@ go down. We go deep with the beauty industry's most interesting players, we educate and tell stories about the things you care about, and we get into the business side of the game so you can earn more and keep more. Also check out the video content on salonrepublic.com/thehairgame.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

11,300

Instagram

48k

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GOOD

72%

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The Bottom Line

This show has an estimated 11.3K audience size, runs 72% host read ads and promotes 98% of ads for direct response advertisers.

Creator Influence

Eric Taylor

Eric Taylor operates as the founder of Salon Republic and host of The Hair Game Podcast, a professional resource designed for independent beauty professionals. Through episodic deep dives like the Hair Horror Stories series and the recent celebration of his 25th anniversary in the salon industry, he provides actionable strategies for business scaling. Taylor frequently interviews high-level industry figures such as celebrity stylist Tippi Shorter and NAHA winner Chris Benson to discuss technical mastery and financial literacy. His recent focus includes the launch of the KIM Report, an initiative aimed at utilizing data collection to help salon owners refine local pricing and retail strategies. By focusing on the business of being indie, the platform serves as a bridge between technical hair artistry and sustainable entrepreneurship. Professionals looking to navigate the transition from commission-based salons to independent studio rentals find guidance here through expert-led segments on social media marketing and client retention metrics.

Age: 58 years
Nationality: American
Education: Bachelor's Degree, University in Texas

Age: 58 years
Nationality: American
Education: Bachelor's Degree, University in Texas

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Recent Campaigns

	Advertisers	Week3/16	Week3/30	Week4/13	Week4/27	Week5/11	Week5/25	Week6/8	Week6/22	Week7/6	Week7/20	Week8/3	Week8/17	Week8/31
Salon Republicsalonrepublic.com	Salon Republic	2	2	3	2	1	2	2	2	2	2	1	2	2	Core Performer 50%
Associated Hair Professionalsahphair.com	Associated Hair Professionals		2	1	2	2	2	2	2	1	1	1	2	2	Core Performer 50%
Gloss Geniusglossgenius.com	Gloss Genius					2	2	2	2	2	2	2	2	2	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Salon Republic consumer services	$16,686	-16.8%	91%	100%	67.0ad units	Core Performer
Associated Hair Professionals professional training & coaching	$11,029	0.0%	57%	100%	47.0ad units	Core Performer
Gloss Genius	$5,433	+24.3%	81%	100%	16.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 447 • How Breaking the Rules Can Transform Your Style w/ Bethanie Jean

0:00 / 0:39

Direct Response

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#1

Run on 1x episode

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