The Gun Experiment Podcast Advertising - Audience, Sponsors & Contact

Overview

The Gun Experiment delves into the multifaceted world of firearms, gear, and training, extending beyond mere tools to explore the holistic development of the individual. Hosts Mike and Keith engage in insightful conversations with experts and in candid roundtables, focusing on the 'person as the true weapon' through discussions on mind, body, and spirit. The podcast covers practical aspects of tactical training, physical fitness for preparedness, and the nuances of responsible gun ownership. It also critically examines current gun laws, Second Amendment advocacy, and the broader gun culture, offering a blend of educational content, legal insights, and personal development strategies. Ideal for gun owners, tactical enthusiasts, and anyone committed to self-reliance and informed participation in the firearms community, this show provides a comprehensive perspective on preparedness and liberty.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

840

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GREAT

94%

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The Bottom Line

This show has an estimated 840 audience size, runs 94% host read ads and promotes 94% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/25	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
HSM Ammunitionhsmammunition.com	HSM Ammunition	1	1	1	1	1	1		1	1	1		1	1	1	1	Core Performer 75%
On-site Firearms Trainingoftllc.us	On-site Firearms Training	1		1		1		1		1		1			1	1	Core Performer 50%
Spartan Armor Systemsspartanarmorsystems.com	Spartan Armor Systems		1						1					1		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
On-site Firearms Training	$251	0.0%	100%	100%	25.0ad units	Core Performer
HSM Ammunition sporting goods	$232	+17.2%	100%	92%	24.0ad units	Core Performer
Spartan Armor Systems	$129	+100.0%	100%	100%	11.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Firearms Training, Product Development, Gun Rights and more with Rachel Maloney

0:00 / 0:11

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#1

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