The Giz Wiz (SD Video) Podcast Advertising - Audience, Sponsors & Contact

Overview

The Giz Wiz is a lively and entertaining video podcast where hosts Dick DeBartolo and Chad Johnson explore a fascinating world of gadgets and gizmos. Each episode features humorous reviews and demonstrations of unique, quirky, and often bizarre tech products, from clever tools to peculiar wearables and AI companions. The show blends insightful commentary with comedic banter, often highlighting the absurdities and unexpected failures of new inventions. Catering to tech enthusiasts, gadget lovers, and anyone seeking lighthearted entertainment, The Giz Wiz offers a distinctive blend of product discovery, fan interaction, and laugh-out-loud moments, making it a go-to source for fun and unconventional tech insights.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,097

Est. Podcast Downloads

580

Av. Youtube Views

517

YouTubers Subscribers

5k

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

GREAT

90%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 90% host read ads and promotes 71% of ads for direct response advertisers.

Creator Influence

Richard DeBartolo

Richard DeBartolo, popularly known as The Giz Wiz, leverages a five-decade legacy as a satirical writer to provide a comedic lens on consumer technology. Emerging from a prolific career at MAD Magazine, where he was dubbed the publication’s maddest writer, DeBartolo transitioned into digital media by hosting The Giz Wiz Show. His content features specific recurring segments such as The Gadget Warehouse, where he showcases vintage electronics, and live product demos alongside co-host Chad Johnson. He maintains a consistent presence at major industry events like the Consumer Electronics Show and Toy Fair NY, focusing on the intersection of utility and novelty. A recent milestone for the brand includes the milestone celebration of over 20 years of consecutive gadget broadcasting through his independent Giz Wiz Biz network. This longevity is supported by his annual Worst Gadget of the Year awards, which invite audience participation to identify the most bizarre consumer failures in the marketplace.

Age: 81 years
Nationality: American

Age: 81 years
Nationality: American

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Recent Campaigns

	Advertisers	Week8/31	Week9/14	Week9/21
Amazon Primeamazon.com	Amazon Prime		1		Test in progress 8%
CrunchLabscrunchlabs.com	CrunchLabs			1	Test in progress 8%
Dysondyson.com	Dyson	1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Patreon	$39	0.0%	100%	100%	3.0ad units	Test run	+1
Make Do	$35	-100.0%	100%	100%	1.0ad units	Test run
Energizer mechanical or industrial engineering	$35	0.0%	100%	0%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode #2115: Wire We Like This?

0:00 / 0:49

Direct Response

E

#1

Run on 1x episode

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