The Forties Formula
The Forties Formula
Network: Amanda Lim & Jasmin Dhillon
Overview
The Forties Formula is an award-winning podcast dedicated to empowering women in their forties and beyond to thrive through midlife. Hosted by health strategist Jasmin Dhillon and metabolic health coach Amanda Lim, the show blends expert-backed science with soulful, candid discussions and a touch of humor. Each episode features insightful interviews with specialists, covering a wide range of topics from age-related health concerns like hearing loss and hormonal changes to personal growth, balancing parenthood and career, and embracing authenticity. The podcast offers practical advice, actionable strategies, and relatable conversations, making it an essential resource for women seeking holistic guidance on physical well-being, mental resilience, and navigating the unique challenges and opportunities of this life stage. It targets an audience interested in proactive health management, personal development, and fostering a vibrant, unapologetic midlife.
Show Impressions
Estimates only, not verified by show
Est. Podcast Downloads
80
Recent Campaigns
| Advertisers | Week2/2 | Week2/9 | Week2/16 | Week2/23 | Week3/2 | Week3/9 | Week3/16 | Week3/23 | Week3/30 | Week4/6 | Week4/13 | Week4/20 | Week4/27 | Week5/4 | Week5/11 | Week5/18 | Week5/25 | Week6/1 | Week6/8 | Week6/15 | Week6/22 | Week6/29 | Week7/6 | Week7/13 | Week7/20 | Week7/27 | Week8/3 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Love Indusloveindus.com | Love Indus | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | Core Performer 67% | |||||||
BetMGMbetmgm.com | BetMGM | 1 | 1 | 1 | 2 | 3 | Longer term buy 25% | ||||||||||||||||||||||
 Cozy Earthcozyearth.com | Cozy Earth | 1 | 1 | 1 | 2 | 1 | 1 | 1 | Longer term buy 25% |
Demographics
Location
Fans by country:
Age Distribution
18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%
Income Brackets
$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%
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Top Advertisers
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
The Meat Club | $52 | -100.0% | 100.0% | 95.0% | 40.0ad units | Core Performer |  +1 |
Love Indus | $39 | +1.0% | 100.0% | 100.0% | 28.0ad units | Core Performer |   +1 |
Cozy Earth apparel & fashion | $38 | +100.0% | 100.0% | 100.0% | 26.0ad units | Core Performer | +1 |
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Ads and Episodes
The Biggest Fat loss Mistake Women Make in Perimenopause | The Forties Formula
0:00 / 0:20Brand Awareness
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#1
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Recent Episodes